Hasbro, Inc. (HAS) earnings on July 21, 2026
Prior outlook: Pessimistic Outcome: Missed
Hasbro stock jumped dramatically, rising as much as 14% during the day before closing up about 9%. The stock overcame pessimism from investors who had bet against it.
HAS price around the earnings
88.78
Change: +8.8%
2026-07-21, 20:00 UTC
- Price: green if it ends above the starting price; red if it ends below
- Start of the measured window
- End of the measured window
- Market open
- Starting price
Prior thesis
Prior outlook: Pessimistic Outcome: Missed
- Thesis published
- Results released
Strong recent earnings history (100% beat, +40.1% avg) but weakening recent trend (-3.47% 14d) and recent PT cuts create headwinds.
Context analyzed before publication
- Trend
- Stock experienced a significant price drop into earnings, with the strength of the recent trend deteriorating sharply over recent days.
Analysts
Evidence
- Analyst moves in the last 60 days
- 0
News and sentiment
Evidence
Sentiment
- Sentiment
- Constructive
- Mention volume
- Low
- Normalized volume
- 33%
News
Sources (7)
- Jefferies Maintains Buy on Hasbro, Lowers Price Target to $110 (opens in a new tab) — Benzinga
- B of A Securities Maintains Buy on Hasbro, Lowers Price Target to $105 (opens in a new tab) — Benzinga
- Hasbro Enters Licensing Partnership With Nintendo To Create Products Based On The 'Legend Of Zelda' Franchise (opens in a new tab) — Benzinga
- BNP Paribas Maintains Outperform on Hasbro, Lowers Price Target to $114 (opens in a new tab) — Benzinga
- Roth Capital Maintains Buy on Hasbro, Lowers Price Target to $100 (opens in a new tab) — Benzinga
- Citigroup Maintains Buy on Hasbro, Lowers Price Target to $101 (opens in a new tab) — Benzinga
- Hasbro’s Magic Has Unlocked A 41% Stock Upside — But The Market Still Doesn’t Get It (opens in a new tab) — Benzinga
Technicals
Evidence
- Average true range (ATR)
- 2.4%
- Distance to 52-week high
- -21.8%
- 14-day change (14d)
- -3.5%
- 30-day change (30d)
- -3.5%
- 30-day relative strength
- -3.5%
- Benchmark change (0d)
- +0.0%
- Nearest support
- 81.37
- Nearest resistance
- 82.33
- Volume accumulation ratio (14d / 46d)
- 1.13
Trends
Evidence
- Average earnings surprise
- +40.1%
- May 13, 2026: actual EPS 1.47 vs estimate 1.13 (surprise +29.5%)
- February 10, 2026: actual EPS 1.51 vs estimate 0.95 (surprise +59.3%)
- October 23, 2025: actual EPS 1.68 vs estimate 1.63 (surprise +2.9%)
- July 23, 2025: actual EPS 1.3 vs estimate 0.77 (surprise +68.6%)
Expected move
There is no implied-move data available for this event.
Reactions over its last 20 earnings
- Median move
- 3.6%
- 75th percentile move
- 11.7%
- 90th percentile move
- 13.1%
- Up / down moves
- 14 / 6
- Average up move
- +6.6%
- Average down move
- -3.9%
Monitoring and close
What Hasbro, Inc. reported
- Status
- Finished
| Actual EPS | 1.28 |
|---|---|
| EPS estimate | 1.14 |
| EPS surprise | +12.3% |
| Revenue | $1,140 million |
| Revenue estimate | $1,069 million |
| Revenue surprise | +6.6% |
Hasbro beats Q2 estimates on Wizards growth. Raises FY26 revenue outlook. Shares jump. Optimistic.
Sources (34)
- Meet The 'Magic' Behind Hasbro's Growth (opens in a new tab) — MediaPost
- Hasbro Inc (HAS) Q2 2026 Earnings Call Highlights: Strong Revenue Growth Driven by Magic and ... (opens in a new tab) — GuruFocus.com
- Why Hasbro (HAS) Stock Is Trading Up Today (opens in a new tab) — StockStory
- Hasbro Lifts Full-Year Revenue Outlook Following Second-Quarter Beat; Shares Jump (opens in a new tab) — MT Newswires
- Hasbro Lifts Outlook as Consumers Keep Buying Trading Cards, Toys (opens in a new tab) — The Wall Street Journal
- HAS Stock On Track For Biggest One-Day Gains In Nearly 15 Months – ‘Wizards Of The Coast’ Helps Hasbro Shine In Q2 (opens in a new tab) — Stocktwits
- Hasbro Q2 Earnings Beat Estimates on Wizards Growth, FY26 View Raised (opens in a new tab) — Zacks
- Why Hasbro Stock Jumped Today (opens in a new tab) — Motley Fool
- Hasbro lifts FY26 outlook after Magic: The Gathering drives Q2 beat (opens in a new tab) — Proactive
- Hasbro, Utz Brands, Park Aerospace And Other Big Stocks Moving Higher On Tuesday (opens in a new tab) — Benzinga
- Hasbro, Inc. (HAS) Q2 2026 Earnings Call Transcript (opens in a new tab) — SeekingAlpha
- Hasbro Stock Gets the ‘Magic’ Touch (opens in a new tab) — The Wall Street Journal
- Hasbro Q2 Earnings Call Highlights (opens in a new tab) — MarketBeat
- Hasbro, Inc. 2026 Q2 - Results - Earnings Call Presentation (opens in a new tab) — SeekingAlpha
- Transcript: Hasbro Q2 2026 Earnings Conference Call (opens in a new tab) — Benzinga
- Hasbro (HAS) Q2 Earnings: How Key Metrics Compare to Wall Street Estimates (opens in a new tab) — Zacks
- Hasbro Is Improving, But I'm Not Chasing The Rally (opens in a new tab) — SeekingAlpha
- Marvel Super Heroes Help Hasbro Unlock Magic's Biggest Quarter Ever (opens in a new tab) — Benzinga
- Stocks making the biggest moves midday: Coinbase, Micron, Nebius, Hasbro, Utz Brands & more (opens in a new tab) — CNBC
- Hasbro raises 2026 outlook after record Q2 Magic: The Gathering revenue (opens in a new tab) — Quartz
- Hasbro CEO says Magic: The Gathering ‘off to a ripping start’ (opens in a new tab) — Retail Dive
- Hasbro Lifts Outlook as Revenue Rises (opens in a new tab) — The Wall Street Journal
- Hasbro's Stellar Q2 Points To Further Upside As Toy Sales Inflect (opens in a new tab) — SeekingAlpha
- Hasbro (HAS) Surpasses Q2 Earnings and Revenue Estimates (opens in a new tab) — Zacks
- Hasbro raises 2026 outlook after Magic: The Gathering powers second-quarter earnings beat (HAS) (opens in a new tab) — InvestorsHub
- Hasbro (NASDAQ:HAS) Surges After Blowout Q2 Earnings and Raised Guidance (opens in a new tab) — ChartMill
- Hasbro (NASDAQ:HAS) Surprises With Q2 CY2026 Sales (opens in a new tab) — StockStory
- Hasbro CEO Chris Cocks on Q2 earnings beat (opens in a new tab) — CNBC
- Hasbro raises annual forecasts on digital gaming demand, 'Magic' boost (opens in a new tab) — Reuters
- Hasbro raises annual forecasts on digital gaming demand boost (opens in a new tab) — Reuters
- Hasbro Raises FY2026 Sales Guidance from $4.842B-$4.936B to $4.936B-$5.030B vs $4.999B Est (opens in a new tab) — Benzinga
- Hasbro Q2 Adj. EPS $1.28 Beats $1.14 Estimate, Sales $1.140B Beat $1.069B Estimate (opens in a new tab) — Benzinga
- Hasbro Reports Second Quarter 2026 Financial Results (opens in a new tab) — Yahoo
- Earnings per share: $1.28 vs $1.15 expected — above expectations. Revenue: $1.14B vs $1.08B expected. — Finnhub
Pre-market second reading after the results
Heading into the open, the figures overturn the prior pessimistic scenario. In the 1260 past cases with a similar move, the close held that direction 86% of the time.
How the stock reacted
- Outcome
- Missed
- Consolidated
- +8.8%
- Max favorable move (MFE)
- 0%
- Max adverse move (MAE)
- 14.1%