Brown-Forman Corporation (BF-B) earnings on September 2, 2026
More Brown-Forman Corporation earnings
Prior outlook: Pessimistic Outcome: Missed
The stock rose sharply, reaching an intraday high of nearly 6% before closing up about 4%. This happened despite expectations that the stock would drop.
BF-B price around the earnings
27.38
Change: +3.9%
2026-09-02, 20:00 UTC
- Price: green if it ends above the starting price; red if it ends below
- Start of the measured window
- End of the measured window
- Market open
- No trading (market closed)
- Starting price
Prior thesis
Prior outlook: Pessimistic Outcome: Missed
- Thesis published
Strong decline, analysts downgrade — outlook negative
The stock has been falling sharply, market review well below the broader market, and analysts have been cutting their expectations. The technical weakness and analyst downgrades point to a challenging outlook.
Context analyzed before publication
- Summary
- Strong decline, analysts downgrade — outlook negative
- Playbook
- Recent price action shows significant underperformance against the market, with consistent downward movement. Analysts have moved to lower ratings, reflecting growing concerns about the company's outlook.
- Trend
- Expert opinion turned sharply negative over the past week
Analysts
Drivers
-
Analysts
Negative
Analysts rate the stock as 'hold' with minimal upside potential of just 6.5%. Major banks including RBC Capital, Barclays, and JP Morgan have recently lowered their ratings.
Evidence
- Analyst consensus
- Hold
- Consensus average (1-5)
- 3.16
- Analysts covering the stock
- 17
- Average price target
- 28.08
- Lowest price target
- 20
- Highest price target
- 35
- Upside to price target
- 6.5%
- Quarterly earnings growth
- -63%
- Revenue growth
- 2%
- Forward EPS
- 1.7
- Trailing EPS
- 1.52
- Analyst moves in the last 60 days
- 4
- Strong buy: 1
- Buy: 1
- Hold: 13
- Sell: 2
- Strong sell: 2
- Strong buy
- 1
- Buy
- 1
- Hold
- 13
- Sell
- 2
- Strong sell
- 2
- September 1, 2026 · RBC Capital: Reiterates rating (Sector Perform → Sector Perform)
- August 27, 2026 · Barclays: Maintains rating (Equal-Weight → Equal-Weight)
- August 21, 2026 · JP Morgan: Maintains rating (Underweight → Underweight)
- August 3, 2026 · Citigroup: Maintains rating (Neutral → Neutral)
News and sentiment
Evidence
Sentiment
- Sentiment
- Constructive
- Mention volume
- High
- Normalized volume
- 99%
News
There is no news coverage available for this event.
Technicals
Drivers
-
Technical
Negative
The stock's trend is negative, down 2.95% in two weeks and 8.25% in a month. It is market review 10.24% below the broader market.
Evidence
- Price when the context was analyzed
- 26.36
- Average true range (ATR)
- 2.6%
- Distance to 52-week high
- -13.1%
- 14-day change (14d)
- -3.0%
- 30-day change (32d)
- -8.3%
- 30-day relative strength
- -10.2%
- SPY change (32d)
- +2.0%
- Nearest support
- 26.29
- Distance to nearest support
- 0.3%
- Nearest resistance
- 26.5
- Distance to nearest resistance
- 0.5%
- Volume accumulation ratio (14d / 46d)
- 0.74
- Major: 26.29 (0.3% away, 0.1 ATR, 36 touches)
- Major: 26.17 (0.7% away, 0.27 ATR, 28 touches)
- Major: 26.03 (1.2% away, 0.47 ATR, 25 touches)
- Mid: 26.5 (0.5% away, 0.2 ATR, 24 touches)
- Major: 26.62 (1% away, 0.38 ATR, 24 touches)
- Major: 26.74 (1.4% away, 0.54 ATR, 27 touches)
Trends
Evidence
- Average earnings surprise
- -10.3%
- June 4, 2026: actual EPS 0.12 vs estimate 0.32 (surprise -62.6%)
- March 4, 2026: actual EPS 0.58 vs estimate 0.47 (surprise +24.7%)
- December 4, 2025: actual EPS 0.47 vs estimate 0.48 (surprise -1.5%)
- August 28, 2025: actual EPS 0.36 vs estimate 0.37 (surprise -1.9%)
Expected move
Drivers
-
Past earnings
Negative
The company has a weak earnings history, beating expectations only 25% of the time, with an average shortfall of 10.3%.
- Implied move
- +0.2%
- Source
- Options chain
Reactions over its last 20 earnings
- Median move
- 4.5%
- 75th percentile move
- 7.2%
- 90th percentile move
- 10.4%
- Up / down moves
- 8 / 12
- Average up move
- +5.4%
- Average down move
- -6.2%
Monitoring and close
What Brown-Forman Corporation reported
- Status
- Finished
| Actual EPS | 0.38 |
|---|---|
| EPS estimate | 0.37 |
| EPS surprise | +3.1% |
Brown-Forman reports strong demand for ready-to-drink cocktails in cans, helping offset lower tequila sales and weaker used barrel demand. Full-year outlook remains unchanged.
Sources (6)
- Ready-to-Drink Rising for Brown-Forman (opens in a new tab) — The Wall Street Journal
- Brown Forman Q1 Earnings Call Highlights (opens in a new tab) — MarketBeat
- Brown-Forman Maintains Full-Year Guidance as First-Quarter Sales Miss Views (opens in a new tab) — MT Newswires
- Brown-Forman Quarterly Sales Slip on Tequila Slowdown (opens in a new tab) — The Wall Street Journal
- Brown-Forman B (BF.B) Q1 Earnings Meet Estimates (opens in a new tab) — Zacks
- Earnings per share: $0.38 vs $0.37 expected — above expectations. — Yahoo Finance + Finnhub
Pre-market second reading after the results
There is no second reading available for this event.
How the stock reacted
- Outcome
- Missed
- Consolidated
- +4.0%
- Max favorable move (MFE)
- 0.4%
- Max adverse move (MAE)
- 5.9%