Brown-Forman Corporation (BF-B) earnings on June 4, 2026
More Brown-Forman Corporation earnings
Prior outlook: Pessimistic Outcome: Missed
The stock price increased after the company's earnings report, showing a positive reaction from investors. This suggests the results were better than anticipated.
BF-B price around the earnings
25.37
Change: +2.5%
2026-06-04, 23:46 UTC
- Price: green if it ends above the starting price; red if it ends below
- End of the measured window
- Market open
- Starting price
Prior thesis
Prior outlook: Pessimistic Outcome: Missed
Weak fundamentals, negative momentum, retail optimism.
Experts see weak company performance, with a low history of beating earnings expectations and negative price trends. Despite some analyst optimism, the stock's recent performance and unsupported retail interest indicate a cautious scenario.
Context analyzed before publication
- Summary
- Weak fundamentals, negative momentum, retail optimism.
- Reasoning
- Experts see weak company performance, with a low history of beating earnings expectations and negative price trends. Despite some analyst optimism, the stock's recent performance and unsupported retail interest suggest a cautious scenario.
- Playbook
- Given the weak technicals and poor earnings history, the scenario suggests caution until performance improves. Any confirmed positive news is a key factor before a more optimistic reading.
- Trend
- Weak fundamentals deteriorating into earnings, negative momentum.
Analysts
Drivers
-
Analysts
Neutral
Analysts generally recommend holding the stock with a modest price target. This optimistic scenario is not enough to overcome the weak technical performance.
Evidence
- Analyst consensus
- Hold
- Consensus average (1-5)
- 2.94
- Analysts covering the stock
- 15
- Average price target
- 28.06
- Lowest price target
- 19
- Highest price target
- 37
- Upside to price target
- 13.3%
- Quarterly earnings growth
- -1.1%
- Revenue growth
- 2%
- Forward EPS
- 1.69
- Trailing EPS
- 1.72
- Analyst moves in the last 60 days
- 6
- Strong buy: 2
- Buy: 1
- Hold: 11
- Sell: 0
- Strong sell: 3
- Strong buy
- 2
- Buy
- 1
- Hold
- 11
- Sell
- 0
- Strong sell
- 3
- June 2, 2026 · RBC Capital: Reiterates rating (Sector Perform → Sector Perform)
- May 29, 2026 · Barclays: Maintains rating (Overweight → Overweight)
- May 20, 2026 · Citigroup: Maintains rating (Neutral → Neutral)
- May 13, 2026 · Bernstein: Reiterates rating (Market Perform → Market Perform)
- April 29, 2026 · JP Morgan: Downgrades rating (Neutral → Underweight)
- April 15, 2026 · Citigroup: Maintains rating (Neutral → Neutral)
News and sentiment
Drivers
-
News & sentiment
Negative
There is no significant news, yet online sentiment is overwhelmingly positive on low market review volume. This suggests retail investors may be overly optimistic without clear reasons.
Evidence
Sentiment
- Sentiment
- Constructive
- Mention volume
- Low
- Normalized volume
- 33%
News
There is no news coverage available for this event.
Technicals
Drivers
-
Technical
Negative
The stock shows negative price movement over the last 14 and 30 days. Its relative strength is also weak, indicating a pessimistic trend.
Evidence
- Average true range (ATR)
- 3.7%
- Distance to 52-week high
- -22.4%
- 14-day change (14d)
- -5.4%
- 30-day change (30d)
- -13.8%
- 30-day relative strength
- -13.8%
- Benchmark change (0d)
- +0.0%
- Nearest support
- 24.72
- Nearest resistance
- 24.89
- Volume accumulation ratio (14d / 46d)
- 0.41
Trends
Evidence
- Average earnings surprise
- +2.9%
- March 4, 2026: actual EPS 0.58 vs estimate 0.47 (surprise +24.7%)
- December 4, 2025: actual EPS 0.47 vs estimate 0.48 (surprise -1.5%)
- August 28, 2025: actual EPS 0.36 vs estimate 0.37 (surprise -1.9%)
- June 5, 2025: actual EPS 0.31 vs estimate 0.34 (surprise -9.8%)
Expected move
Drivers
-
Past earnings
Negative
The company has only beaten earnings expectations 25% of the time, with small average surprises. This history suggests a less optimistic scenario for future results.
There is no implied-move data available for this event.
Reactions over its last 19 earnings
- Median move
- 4.7%
- 75th percentile move
- 7.2%
- 90th percentile move
- 10.4%
- Up / down moves
- 7 / 12
- Average up move
- +5.8%
- Average down move
- -6.2%
Monitoring and close
What Brown-Forman Corporation reported
There is no monitoring data available for this event.
Pre-market second reading after the results
There is no second reading available for this event.
How the stock reacted
- Outcome
- Missed
- Consolidated
- +2.8%
- Max favorable move (MFE)
- 0%
- Max adverse move (MAE)
- 5.7%