Williams-Sonoma, Inc. (WSM) earnings on August 26, 2026

Before the market opens Q2 2026

More Williams-Sonoma, Inc. earnings

Prior outlook: Optimistic Outcome: Accurate

Williams-Sonoma shares ended the day up 1% after a volatile session, helped by the company raising its sales outlook for next year.

WSM price around the earnings

237.43

Change: +1.1%

2026-08-26, 20:00 UTC

Start of the measured window End of the measured window
217.00 225.29 233.57 241.86 234.74
Price series around the eventClosing price per minute from before the event to the end of the measured window.No trading (market closed)
August 26, 2026
  • Price: green if it ends above the starting price; red if it ends below
  • Start of the measured window
  • End of the measured window
  • Market open
  • No trading (market closed)
  • Starting price
Price series around the event

Prior thesis

Prior outlook: Optimistic Outcome: Accurate

Thesis published
Results released

Optimistic outlook, but recent price dip tempers gains

Analysts are optimistic because the company has beaten earnings expectations for four straight quarters, and several major banks have upgraded their price targets. However, the stock has dipped recently, and the average analyst target suggests only slight upside from here.

Context analyzed before publication

Summary
Optimistic outlook, but recent price dip tempers gains
Playbook
The stock has fallen about 6.5% over the past two weeks, yet analyst upgrades and strong earnings history provide support. The market is showing mixed contexts: positive company numbers versus recent price weakness.
Trend
Analyst confidence rose then fell sharply

Analysts

Drivers

  • Analysts Positive

    Several major banks have upgraded their ratings, and the average price target of $232 reflects institutional confidence.

Evidence

Analyst consensus
Buy
Consensus average (1-5)
2.22
Analysts covering the stock
20
Average price target
231.8
Lowest price target
138
Highest price target
280
Upside to price target
-1.3%
Quarterly earnings growth
0%
Revenue growth
4.4%
Forward EPS
10.32
Trailing EPS
8.8
Analyst moves in the last 60 days
9
  • Strong buy: 2
  • Buy: 9
  • Hold: 11
  • Sell: 1
  • Strong sell: 0
Strong buy
2
Buy
9
Hold
11
Sell
1
Strong sell
0
  • August 24, 2026 · B of A Securities: Maintains rating (Buy → Buy)
  • August 14, 2026 · RBC Capital: Maintains rating (Outperform → Outperform)
  • August 13, 2026 · Telsey Advisory Group: Maintains rating (Outperform → Outperform)
  • August 13, 2026 · Citigroup: Maintains rating (Neutral → Neutral)
  • August 11, 2026 · Goldman Sachs: Maintains rating (Buy → Buy)
  • August 11, 2026 · Wells Fargo: Maintains rating (Equal-Weight → Equal-Weight)
  • August 4, 2026 · Evercore ISI Group: Maintains rating (In-Line → In-Line)
  • July 27, 2026 · Piper Sandler: Initiates coverage (Neutral → Overweight)
  • July 7, 2026 · Keybanc: Maintains rating (Overweight → Overweight)

News and sentiment

Evidence

Sentiment
Sentiment
Cautious
Mention volume
High
Normalized volume
99%
News
Sources (7)

Technicals

Drivers

  • Technical Negative

    The stock has dropped 6.5% over the past two weeks, approaching a support level at $233.80, and the trend has weakened sharply.

Evidence

Price when the context was analyzed
234.28
Average true range (ATR)
2.4%
Distance to 52-week high
-6.8%
14-day change (14d)
-6.5%
30-day change (32d)
+3.4%
30-day relative strength
-0.3%
SPY change (32d)
+3.6%
Nearest support
233.8
Distance to nearest support
0.2%
Nearest resistance
234.98
Distance to nearest resistance
0.3%
Volume accumulation ratio (14d / 46d)
0.66
  • Mid: 233.8 (0.2% away, 0.08 ATR, 19 touches)
  • Mid: 231.94 (1% away, 0.42 ATR, 11 touches)
  • Minor: 230.57 (1.6% away, 0.67 ATR, 7 touches)
  • Mid: 234.98 (0.3% away, 0.13 ATR, 10 touches)
  • Minor: 236.86 (1.1% away, 0.47 ATR, 1 touches)
  • Minor: 238.93 (2% away, 0.84 ATR, 6 touches)

Trends

Evidence

Average earnings surprise
+7.1%
  • May 21, 2026: actual EPS 1.93 vs estimate 1.8 (surprise +7.3%)
  • March 18, 2026: actual EPS 3.04 vs estimate 2.9 (surprise +4.8%)
  • November 19, 2025: actual EPS 1.96 vs estimate 1.87 (surprise +4.9%)
  • August 27, 2025: actual EPS 2 vs estimate 1.79 (surprise +11.6%)

Expected move

Drivers

  • Past earnings Positive

    The company has beaten earnings expectations in all of the last four quarters, with an average surprise of +7.1% — the strongest point in its favor.

Implied move
+2.7%
Source
Options chain

Reactions over its last 20 earnings

Median move
5.8%
75th percentile move
9.9%
90th percentile move
13.9%
Up / down moves
11 / 9
Average up move
+9.4%
Average down move
-4.7%

Monitoring and close

What Williams-Sonoma, Inc. reported

Status
Finished
Actual EPS2.1
EPS estimate2.08
EPS surprise+1.0%
Revenue$1,960 million
Revenue estimate$1,926 million
Revenue surprise+1.8%

Williams-Sonoma beat expectations and raised its outlook, yet shares fell on tariff pressure on margins, reflecting a pessimistic view.

Sources (18)

Pre-market second reading after the results

Verdict
Beat expectations

Heading into the open, results beat expectations on both earnings and revenue, and the price is indicating -4.1% pre-market, a move in line with the stock's usual reaction (about 6%). The figures overturn the prior optimistic scenario. In the 722 similar cases in our market history, the close held that direction 87% of the time.

How the stock reacted

Outcome
Accurate
Consolidated
+1.0%
Max favorable move (MFE)
3%
Max adverse move (MAE)
7.6%