Booking Holdings Inc. (BKNG) earnings on August 4, 2026

BKNG price around the earnings

207.02

Change: +6.6%

Start of the measured window End of the measured window

193.49 200.12 206.74 213.37 194.27

August 4, 2026 August 5, 2026

Price: green if it ends above the starting price; red if it ends below
Start of the measured window
End of the measured window
Market open
No trading (market closed)
Starting price

Price series around the event

Prior thesis

Prior outlook: Optimistic Outcome: Accurate

Thesis published: 2026-08-04, 19:56 UTC
Results released: 2026-08-04, 20:04 UTC

Analyst upgrade driving improved trajectory, strong earnings history, favorable risk/reward with a modestly optimistic scenario.

Context analyzed before publication

Trend: Score improved from 52.1 to 73.8 — trajectory strengthening into event with analyst catalyst.

Analysts

Evidence

Analyst consensus: Buy
Consensus average (1-5): 1.55
Analysts covering the stock: 36
Average price target: 224.72
Lowest price target: 175
Highest price target: 298
Upside to price target: 16.1%
Quarterly earnings growth: 225.2%
Revenue growth: 16.2%
Forward EPS: 12.3
Trailing EPS: 7.57
Analyst moves in the last 60 days: 3

Strong buy: 5
Buy: 25
Hold: 8
Sell: 0
Strong sell: 0

Strong buy: 5
Buy: 25
Hold: 8
Sell: 0
Strong sell: 0

July 30, 2026 · UBS: Maintains rating (Buy → Buy)
July 14, 2026 · Jefferies: Maintains rating (Hold → Hold)
June 30, 2026 · Wells Fargo: Maintains rating (Equal-Weight → Equal-Weight)

News and sentiment

Evidence

Sentiment

Sentiment: Constructive
Mention volume: High
Normalized volume: 99%

News

Sources (5)

Booking Holdings Earnings Are Imminent; These Most Accurate Analysts Revise Forecasts Ahead Of Earnings Call (opens in a new tab) — Benzinga
UBS Maintains Buy on Booking Holdings, Raises Price Target to $266 (opens in a new tab) — Benzinga
Wedbush Assumes Booking Holdings at Outperform, Announces Price Target of $211 (opens in a new tab) — Benzinga
Evercore’s Beat‑and‑Raise 4: Why Nvidia, Alphabet, Netflix and Booking May Finally Catch a Bid (opens in a new tab) — Benzinga
Jefferies Maintains Hold on Booking Holdings, Raises Price Target to $190 (opens in a new tab) — Benzinga

Technicals

Evidence

Price when the context was analyzed: 192.64
Average true range (ATR): 3.9%
Distance to 52-week high: -14.7%
14-day change (14d): +7.4%
30-day change (32d): +4.4%
30-day relative strength: +6.1%
QQQ change (32d): -1.8%
Nearest support: 191.82
Distance to nearest support: 0.4%
Nearest resistance: 192.82
Distance to nearest resistance: 0.1%
Volume accumulation ratio (14d / 46d): 0.79

Major: 191.82 (0.4% away, 0.11 ATR, 29 touches)
Major: 190.74 (1% away, 0.25 ATR, 36 touches)
Major: 189.34 (1.7% away, 0.43 ATR, 24 touches)

Major: 192.82 (0.1% away, 0.03 ATR, 36 touches)
Major: 193.94 (0.7% away, 0.17 ATR, 21 touches)
Major: 195.6 (1.5% away, 0.39 ATR, 35 touches)

Trends

Evidence

Average earnings surprise: +4.9%

April 28, 2026: actual EPS 1.14 vs estimate 1.08 (surprise +5.7%)
February 18, 2026: actual EPS 1.95 vs estimate 1.95 (surprise +0.3%)
October 28, 2025: actual EPS 3.98 vs estimate 3.84 (surprise +3.7%)
July 29, 2025: actual EPS 2.22 vs estimate 2.02 (surprise +9.9%)

Expected move

Implied move: +4.6%
Source: Options chain

Reactions over its last 20 earnings

Median move: 2.9%
75th percentile move: 5.9%
90th percentile move: 8%
Up / down moves: 12 / 8
Average up move: +2.8%
Average down move: -4.8%

Monitoring and close

What Booking Holdings Inc. reported

Status: Finished

Actual EPS	2.54
EPS estimate	2.45
EPS surprise	+3.7%
Revenue	$7,352 million
Revenue estimate	$7,200 million
Revenue surprise	+2.1%

Booking Holdings beat Q2 expectations with record earnings and sales. Travel demand remains resilient, though Middle East conflict impacts international tourism. Q3 outlook is pessimistic.

Sources (15)

Booking Q2 Earnings Call Highlights (opens in a new tab) — MarketBeat
Booking (NASDAQ:BKNG) Beats Q2 CY2026 Sales Expectations (opens in a new tab) — StockStory
Booking Holdings (BKNG) Tops Q2 Earnings and Revenue Estimates (opens in a new tab) — Zacks
Booking Holdings (BKNG) Q2 Earnings: How Key Metrics Compare to Wall Street Estimates (opens in a new tab) — Zacks
Booking Holdings Stock Climbs as Q2 Earnings Top Estimates (opens in a new tab) — Benzinga
Booking Holdings Exec Says AI Driven Referrals Remains A Relatively Small Contributor To Our Overall Business Today; We're Embedding AI Across Our Own Platforms To Make Every Stage Of The Travel Journey More Personalized, Seamless, And Intuitive; During The Quarter Continued Advancing AI Capabilities Across Our Portfolio; Revenue Growth Was Lower Than Gross Bookings Growth, Primarily Due To Elevated Cancellations In March That Affected Q2 Revenue (opens in a new tab) — Benzinga
Booking Holdings Exec Says Middle East Conflict, Related Macroeconomic Developments Continue To Affect Travel Demand; Long-haul International Travel Remained Pressured By Elevated Airline Prices, Reduced Capacity Due To The Conflict In The Middle East; Domestic, Intraregional Travel Remained Relatively Healthy; Saw Continued Growth In Our Direct Channel And Increasing Engagement Across Multiple Travel Verticals; (opens in a new tab) — Benzinga
Booking Holdings Stock Jumps As 'Resilient' Travel Demand Powers Earnings Beat (opens in a new tab) — Investor's Business Daily
Booking Holdings beats Q2 estimates on travel demand, shares gain (opens in a new tab) — Investing.com
Booking Holdings CEO Says In Conference Call That Middle East Conflict And Related Macroeconomic Developments Continue To Affect Travel Demand (opens in a new tab) — Benzinga
Booking Holdings Reports Higher Revenue on Strong Travel Demand (opens in a new tab) — The Wall Street Journal
Booking Holdings Sees Q3 Sales $9.368B-$9.548B vs $9.711B Est (opens in a new tab) — Benzinga
Booking Holdings beat expectations in Q2: adjusted earnings of $2.54 per share and sales of $7.352 billion, above forecasts. — Benzinga
Booking Holdings Q2 Adj. EPS $2.54 Beats $2.45 Estimate, Sales $7.352B Beat $7.200B Estimate (opens in a new tab) — Benzinga
Booking Holdings Inc. (BKNG) Q2 2026 Earnings Call Transcript (opens in a new tab) — SeekingAlpha

Pre-market second reading after the results

Verdict: Beat expectations

Heading into the open, results beat expectations on both earnings and revenue, and the price is indicating +8.2% pre-market, a move 3x the stock's usual reaction (about 3%). The figures confirm the optimistic scenario. In the 1,443 similar cases in our market history, the close held that direction 96% of the time.

How the stock reacted

Outcome: Accurate
Consolidated: +6.5%
Max favorable move (MFE): 9.8%
Max adverse move (MAE): 0.3%